The social media roadmap - Five key principles

From breaking super-injunctions to successfully launching new products and brands, the power of social media is undeniable. Yet many professional services firms are unsure what elements of social media, if any, are relevant to their businesses. Some firms have already reported successes. Yet most have struggled to achieve any significant impact, despite a considerable investment in resources and time.

At Shaping Business we have concluded that there are five key principles for successful social media marketing in professional services:

Principle 1: Be clear about your objectives
Principle 2: Tailor your strategy
Principle 3: Adopt a phased approach to implementation
Principle 4: Open up and share the value
Principle 5: Remember it's a journey, not a destination.

Read the full article by downloading our Social media roadmap for professional services.